The Story Behind VERO

My name is Adamo Poser, and I've been a barber since the age of fourteen. Every day, I see the same thing: people searching for products that actually work. Products that deliver on their promises. Products that make them feel confident walking out the door.

But there's a problem. Most hair products today are either overpriced, packed with fillers and unnecessary ingredients, or they just don't give you consistent results. I watched clients spend money on products that looked premium but fell short when it mattered most.

That's why I created VERO.

What VERO Means

VERO is Italian for true or real. It's not just a name — it's a commitment. A commitment to authenticity, to quality, and to creating products that are as honest as the people who use them.

No gimmicks. No empty promises. Just real solutions for real people.

From the minimalist white and blue gradient aesthetic to the subtle Italian color accents on every bottle, VERO's identity reflects the craftsmanship and attention to detail that goes into every formula. Clean. Modern. Purposeful.

Welcome to the VERO Family

Whether you're here for your first bottle or you've been with us from the start, thank you for trusting VERO to be part of your routine. I'm committed to making sure you look and feel your best, every single day.

Because at the end of the day, that's what this is all about: confidence, simplicity, and products that are true to what they promise.

— Adamo Poser

Barber & Founder, VERO